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No estamos en medio de un cambio de contexto. Hoy, nuestro contexto es el cambio. Los avances tecnológicos han permitido a nuestros consumidores a comprometerse con las marcas, productos y contenidos de una manera completamente diferente.
¿Cómo puede mi marca seguir siendo relevante en el mundo de Facebook? ¿Cómo puedo yo aprovechar los canales de comunicación digital para lograr mi ROI (retorno de la inversión) y mis objetivos de ingresos? ¿Hay alguna otra herramienta efectiva para promover el consumo además de los precios y los descuentos? ¿Cómo repercuten sobre el comercio electrónico los medios sociales y los aparatos móviles?¿Sigue siendo efectivo el marketing por email?
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RECOBRO
This case study illustrates how optimisation can be used to determine the best time to contact customers by setting the optimal grace period. Find out how this client increased net return to order balances by 2% with no increase in collection costs and had a 3% increase in self cures through optimal allocation of grace period decisions to secured and unsecured lending.
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RIESGO CREDITICIO
Lorenzo Quirini, Head of Decisioning, Monitoring and Scoring of the Credit Department of Consum.it, a Montepaschi Group company specialized in consumer credit, speaks with us about the optimisation of their automated decisioning systems with the integration of Experian solutions, and how that helped Consum.it achieve their objectives.
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PUBLICIDAD MÓVIL
Mobile advertising expenditure is growing at an astonishing rate of 254.48%, up to 710€ million of investment in 2010. Advertising is surging in an environment of smartphones and tablets that are reshaping how we access digital content, but there are still many differences between markets in Europe.
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TOMA DE DECISIONES
Companies know that the ability to repeatedly make the right customer decisions, day after day, is essential to profitable growth, sharper risk management and higher-performing portfolios. A platform that unifyies strategy design and execution will help improve the performance of any decisioning system.
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